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granola bars made with variety of nuts and grainsgranola bars made with variety of nuts and grains

The fortified foods process involves enriching vitamins, minerals, and other nutrients to help overcome a food product's nutritional deficiencies while improving its health benefits. Food fortification has emerged as a cornerstone strategy for enhancing the nutritional value of various products among food manufacturers, brands, and formulators. 

Foodology by Univar Solutions,  a leading global ingredient distributor, supports global brands' food fortification efforts by providing a comprehensive portfolio of high-quality ingredients and technical formulation solutions. Univar Solutions empowers food and nutraceutical industry producers to create fortified products that meet consumers' nutritional and taste needs worldwide.

Is your team exploring fortified food solutions or innovating ingredient formulations to enhance your newest or existing products? If so, learn how our team can help through ingredient expertise or overcoming formulation challenges. 


Fortified food solutions

Is your team exploring fortified food solutions or innovating ingredient formulations to enhance your newest or existing products? If so, learn how our team can help through ingredient expertise or overcoming formulation challenges. 


What is food fortification?

Food fortification involves deliberately increasing the essential vitamin and mineral content in food, irrespective of whether the nutrients were initially present. This process aims to improve the nutritional quality of the food product and provide health benefits with minuscule to no adverse health risk possibilities. 

Food fortification ingredient solutions play a crucial role in enhancing nutritional intake. They help ensure that individuals receive the essential vitamins and minerals that may otherwise be lacking in their regular diet. In the larger scope of the food industry's future outlook, public health outcomes may vastly improve by enriching staple foods with these nutrients, especially in regions with limited dietary diversity. 

Three bowls filled with muesli and fruits on topThree bowls filled with muesli and fruits on top

The benefits of fortified foods include:

  • Prevention of nutrient deficits. By targeting common deficiencies in the general population, fortified foods help prevent conditions like anemia caused by iron deficiency or blindness due to a lack of vitamin A.
  • Reduce the risk of disease. Foods that are fortified can help maintain the body at healthy micronutrient levels, keeping bones strong, assisting with digestion, and promoting heart health through Omega 3s and plant sterols. 
  • Supports public health. By improving the nutritional quality of the food supply, fortified foods contribute to the overall health of a population, reducing overall healthcare costs and improving life expectancy.
  • Assists in child development. Essential nutrients added to foods support cognitive and physical development in children, helping to ensure a healthier start to life.
  • Convenient source of nutrients. Foods fortified with additional vitamins provide an easy way to consume essential nutrients without dietary supplements or any substantial diet changes.
  • Customizable for specific needs. Differing populations have unique nutritional requirements, and fortification allows for the customization of food products to meet those particular needs, such as adding calcium and vitamin D to dairy products for improved bone health.

Primary methods of food fortification

square plate with scrambled eggs and chives on top accompanied by a cup of coffee and forksquare plate with scrambled eggs and chives on top accompanied by a cup of coffee and fork

The main methods of food fortification include mass fortification, targeted fortification, and biofortification.

Mass fortification refers to the fortification of foods widely consumed by the general population, such as bread or salt.

Targeted fortification focuses on specific population groups – such as infant formula fortified with additional nutrients for babies.

Lastly, biofortification involves breeding crops to increase their nutritional value, which can be considered a more sustainable approach to fortification. Foodology by Univar Solutions supports these methods by providing the necessary food and nutraceutical ingredients, formulation expertise, and industry insights to help ensure the success of your fortification projects. Aligning with our Foodology team's forecasted food trends, proactive health, and functional indulgences reflect market segments currently driving consumer demand for fortified products.

Common fortified foods (and ingredient solutions for them) 

The most commonly seen foods in fortification range significantly, including staples and widely consumed items such as bread, milk, salt, and cereal. For example, salt is often fortified with iodine to prevent goiter and other iodine-deficiency disorders.

Milk is frequently fortified with vitamins A and D, enhancing its role in supporting bone and vision health. Cereals and bread are commonly enhanced with B vitamins (folic acid, niacin, riboflavin, and thiamine) and iron. These nutrients target conditions such as anemia and beriberi. They also help in fetal development and metabolizing energy.

Additionally, edible oils and fats often receive added vitamins A and D to complement dietary needs further. These tailored efforts address specific nutrient deficiencies prevalent in the population to help ensure that the fortification process delivers essential nutrients safely and effectively.

Speaking with Nutrition Insight, Silvi Siddhu, global director of nutraceuticals at Univar Solutions, stated, "Fiber fortification has long been an attractive strategy for the industry due to the persistent fiber gap in the Western diet. The positive health benefits of fiber are widely known, so it remains a priority for many consumers and the industry."

"Protein fortification is one of the leading U.S. food trends this year and beyond," adds Charles Purcell, senior manager of application development for Foodology by Univar Solutions. "The rise of protein fortification and the evolving consumer quest for a balanced diet is increasing market demand."

How Foodology by Univar Solutions supports food fortification product developers

Foodology supports food fortification through our comprehensive food and nutraceutical product portfolios, including vitamins, minerals, amino acids, protein, and many more high-quality ingredient offerings. Through our vast supplier network, we help leading global manufacturers procure numerous ingredients for food fortification that meet the stringent quality standards required for food and nutraceutical production. 

Furthermore, our technical expertise and specialty laboratory services can help advance your team's innovation and overcome formulation challenges at any stage of the product development cycle. Our technical specialists assist brands and manufacturers in developing fortified products that regularly exceed consumer expectations.

variety of plant based milks in glass jarsvariety of plant based milks in glass jars

The benefits of food fortification for brands and manufacturers

green bowl filled with oats and a sprinkle of cinnamon powdergreen bowl filled with oats and a sprinkle of cinnamon powder

For brands and producers in the food and nutraceutical industries, the benefits of food fortification extend beyond improving public health. Fortified products can meet the growing consumer demand for functional foods and other health-promoting snacks and beverages, providing a competitive market advantage. 

Additionally, fortified food products can contribute to brand differentiation and customer loyalty by early adoption producers demonstrating a commitment to their consumers' health and wellness. As a distributor of wholesale ingredients for food fortification, Foodology by Univar Solutions is an ideal partner for brands and manufacturers looking to leverage the benefits of food fortification. 

With our extensive resources and expertise, our Foodology and nutraceutical ingredient teams play an instrumental role in empowering producers to create products that contribute to the nutritional well-being of global consumers. As the demand for fortified foods continues to grow, the collaboration between Univar Solutions and industry stakeholders will be crucial in meeting the nutritional needs of future generations.

Connect with our team to learn how to advance fortified food ingredient solutions for your products. 

With our extensive resources and expertise, our Foodology and nutraceutical ingredient teams play an instrumental role in empowering producers to create products that contribute to the nutritional well-being of global consumers. As the demand for fortified foods continues to grow, the collaboration between Univar Solutions and industry stakeholders will be crucial in meeting the nutritional needs of future generations.

Connect with our team to learn how to advance fortified food ingredient solutions for your products. 

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imperdiet proin fermentum leo vel orci porta 

imperdiet proin fermentum leo vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur libero id faucibus nisl tincidunt eget nullam non nisi est sit amet facilisis magna etiam tempor orci eu lobortis elementum nibh tellus molestie nunc non blandit 

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imperdiet proin fermentum leo vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur libero id faucibus nisl tincidunt eget nullam non nisi est sit amet facilisis magna etiam tempor orci eu lobortis elementum nibh tellus molestie nunc non blandit massa enim nec dui nunc mattis enim ut tellus elementum sagittis vitae et leo duis ut diam quam nulla porttitor massa id neque aliquam vestibulum morbi blandit cursus risus at ultrices mi tempus imperdiet nulla malesuada pellentesque elit eget gravida cum sociis natoque penatibus et magnis dis parturient montes nascetur ridiculus mus mauris vitae ultricies leo integer malesuada nunc vel risus commodo viverra maecenas accumsan lacus vel facilisis volutpat est velit egestas dui id ornare arcu odio ut sem nulla pharetra diam sit amet nisl suscipit adipiscing bibendum est ultricies integer quis auctor elit sed vulputate mi sit amet mauris commodo quis imperdiet massa tincidunt nunc pulvinar sapien et ligula ullamcorper malesuada 


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