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Authentically You Kit
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Next generation beauty for you

Authentically You

Constant access to information and a heightened attention to wellness have empowered consumers to demand more when it comes to beauty and personal care products. We each seek different benefits, but collectively, we strive for authenticity and credibility – making each of us “Authentically You.”

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Next generation beauty for you Authentically You Kit
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products in the kit
Erase the Day Erase the Day
I.D. Needed I.D. Needed
First Responder First Responder
Lather on the Go Lather on the Go
Smooth Operator Smooth Operator
New Found Aura New Found Aura
Bona Fide Brow Definer Bona Fide Brow Definer
Lipstick Duos Lipstick Duos
Color Doctor Color Doctor
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Erase the Day

Wash away your stress, and every trace of your make up, with this moisturizing cleansing gel. It leaves you fresh faced without a greasy feel, because you’re most comfortable in your own skin.

DSM

  • dl-α-Tocopherol: Vitamin E has proven antioxidant effects, enhances moisturization, and strengthens the skin barrier.

Inolex

  • SustOleoMCT: A clear, palm-free, natural emollient with an elegant after-feel and medium spreading. Solubilizes UV filters and disperses inorganic UV filters and pigments.

  • SustOleoDCS: A palm-free, natural emollient with a light cushion and silky after-feel. Solubilizes UV filters and disperses inorganic UV filters and pigments.

  • LexFeel™ WOW DT: 100% plant-based, ultra-light, fast-spreading, partially volatile alternative for silicones with a unique silky-to-powdery after-feel.

Solvay

  • Miracare® OGE: Highly efficient emulsifier for creating transparent, high internal phase oil-in-polyol emulsions.

  • Mackaderm® LIA: A soft touch emollient with a high spreadability and fast absorption on the skin; silicone alternative.

The Art of Natural Solution

  • Clean Saver (PD): A plant compound composed of three different extracts, known for reducing sebum and therefore acne, plus anti-inflammatory and anti-oxidant properties.

Suppliers

I.D. Needed

Unlock the benefits of anti-aging without retinol in this crystal-clear jelly serum. The ideal balance of next-generation antioxidants and vitamins will have others asking for your secret – and your I.D!

DOW

  • AgeCap™ Smooth Cosmetic Ingredient: Patented technology acts as an antioxidant to protect skin from sun and pollution while softening the appearance of wrinkles and promoting radiance.

  • DOWSIL™ 2501 Cosmetic Wax: A water-dispersible silicone glycol copolymer wax which improves moisturization, detackifies formulations, and can enhance foam properties.

The Art of Natural Solution

  • BDS-Perilla SPD 

    Natural extract that promotes anti-allergic reactions, used for skin brightening, anti-inflammatory and anti-oxidant applications.

Angus

  • Tris Amino® Ultra PC: Mild neutralizer with excellent emulsion and viscosity stabilization.

DSM

  • Niacinamide PC: A very pure form of Vitamin B3, improves skin moisturization and elasticity, reduces fine lines and discoloration. Protects from UV/blue light and urban pollution.

Inolex

  • Spectrastat™ PHL: A blend of multifunctional ingredients to allow for gentle, alternative preservation. Effective in clear, high-water formulations and at a neutral pH.

Lambson

  • Vida-Care FD10: A fast dispersing carbomer grade with high viscosity and provides a clean skin feel. Rapid wetting and swelling time for thickening properties.

Suppliers

First Responder

Ten minutes is all you need for deep repair and restoration to your damaged tresses. Formulated to repair split ends, eliminate pollution, reduce frizz, and enhance shine, your mane will make a full recovery with this weekly deep conditioning hair mask treatment.

Solvay

  • Polycare® Split Therapy: A natural-based and non-ecotoxic hair repair active. Heals at least 80% of split ends after first use and resists combing and washing.

Inolex

  • Aminosensyl™ HC: 100% natural, quat-free hair conditioning system. Uses amino lipid technology to moisturize, smooth, define, and strengthen hair.

  • LexfeelWOW A: 100% plant-based, fast spreading, partially volatile alternative for silicones with a slight cushion and soft after-feel.

Lambson

  • Vida-Care EMAR10: Ideal for high-end hair care and intensive treatments. Delivers strengthening benefits and allows for inclusion of high levels of Argan oil without affecting foaming properties.

Emerald Kalama Chemical

  • Kalama® Benzyl Alcohol NF/FCC: High quality, chlorine-free preservative inhibiting the growth of bacteria, yeast, and mold. Often used synergistically with sodium benzoate.

  • Kalama® Sodium Benzoate: Green-label alternative to traditional preservatives, known as safe and mild. For use in systems with pH > 6.5, often used synergistically with benzyl alcohol.

The Art of Natural Solution

  • Leafresh (NB): Natural extract derived from lotus leaves, which promotes anti-inflammatory and UVB protective effects.

Suppliers

Lather on the Go

You live your life unencumbered, so why should your products weigh you down? You want your products to be simple but effective. A shampoo, conditioner, body wash, and shave gel in 1 means it’s ready to go the extra mile, just like you.

DOW

  • DOWSIL 8500™ Conditioning Agent: An amino glycol copolymer which provides superior hair conditioning with low yellowing, plus heat and color protection and breakage resistance.

DSM

  • D-Panthenol: Long-lasting moisturizer for hair, skin and nails; nourishes and strengthens hair; prevents hair damage caused by over-drying.

Inolex

  • Spectrastat™ G2 Natural: A blend of multifunctional ingredients to allow for gentle, alternative preservation of formulations, especially at a neutral pH.

Solvay

  • Jaguar® C 13 S: A high molecular weight cationic guar polymerwith excellent thickening and conditioning properties for hair and skincare products.

  • Mackam® 35 UL: A light-colored grade of cocamidopropyl betaine, mild and fully biodegradable. Strong viscosity-building, foam-boosting properties over a broad pH range.

  • Mackpearl® EQ 99: An amide-free, high-active liquid pearling agent designed for easy dispersion at ambient temperatures.

The Art of Natural Solution

  • Scoti-Hops (PD): Natural extract which promotes hair growth and may improve scalp health due to its antioxidant and anti-inflammatory effects.

Suppliers

Smooth Operator

Tame your hair and beard with our Smooth Operator hair and beard oil. This new formulation will be gentle on your skin, yet deliver the conditioning and definition you need to look your best.

Penreco

  • Versagel® SF: A silicone-free alterative for haircare which combines isoparaffin with gel technology, offering improved slip, shine and smoothness.

Inolex

  • LexfeelWOW A: 100% plant-based, fast spreading, partially volatile alternative for silicones with a slight cushion and soft after-feel.

Cargill Beauty

  • Coconut Oil: A natural emollient which provides versatile conditioning, viscosity building, surfactancy, and emulsion stabilization.

 

Suppliers

New Found Aura

Available in light, medium, and dark, find your shade and own the most beautiful version of your skin. Providing lightweight coverage with a silky feel, this tinted face oil enhances without hiding, illuminating your skin tone while moisturizing.

DOW

  • DOWSIL™ 9701 Powder: A silicone powder with silica treated coating which provides sebum absorption, masks wrinkles, and imparts a silky, smooth feel.

Inolex

  • LexolGT 865: A luxurious liquid emollient, having solvent properties and excellent stability.

  • LexFilm™ Sun Natural MB: A plant-based, multi-dimensional polymer that imparts film forming properties to improve water resistance as well as disperse inorganic UV filters

Cabot

  • CAB-O-SIL® M5: Fumed silica which can function as a thickener, absorbent, anti-caking agent, and bulking agent which is quick-drying and petrochemical-free.

DSM

  • dl-α-Tocopherol: Vitamin E has proven antioxidant effects, enhances moisturization, and strengthens the skin barrier.

The Art of Natural Solution

  • Byungpul Extract (PD): A medicinal herb widely used in Eastern medicine, for the treatment of skin diseases and for wound healing.

SunChemical

  • SunCROMA® Dimethicone Treated Titanium Dioxide  C47051D

  • SunPURO® Dimethicone Treated Black Iron Oxide C337001D

  • SunPURO® Dimethicone Treated Yellow Iron Oxide C339001D

  • SunPURO® Dimethicone Treated Red Iron Oxide C338001D

Suppliers

Bona Fide Brow Definer

Express yourself by bringing long-lasting definition and dimension to your brows. Our smudge-proof formula is creamy and highly pigmented for a buildable color that’s uniquely you.

DOW

  • DOWSIL™ 3901 Liquid Satin Blend: A mixture of high molecular weight polymer in dimethicone, imparting a satin-like feel with perceived moisturization and smoothness. Suitable for cold processing.
  • DOWSIL™ FA-4002 ID Silicone Acrylate: A blend of polymer in isodecane which forms a film, improving water resistance, reducing sebum, and providing flexible hold with bounce.
  • DOWSIL™ SW-8005 C30 Resin Wax: An innovative silicone resin wax which offers a unique texture, improved transfer resistance, better color intensity, gloss, and coverage, and ease of formulation.

  • DOWSIL™ AMS-C30 Wax: A high melting point siloxane wax which builds viscosity, modifies rheology to provide structure to stick formulations, moisturizes and gives a silky-smooth feel.

Cabot

  • CAB-O-SIL® M5: Fumed silica which can function as a thickener, absorbent, anti-caking agent, and bulking agent which is quick-drying and petrochemical-free.

New Phase Technologies

  • Performalene 400: Linear, low molecular weight polyethylene wax. A film former with a light feel and improved water resistance, matte appearance, and improved oil phase stability.

SunChemical

  • SunCROMA® Dimethicone Treated Titanium Dioxide  C47051D

  • SunPURO® Dimethicone Treated Black Iron Oxide C337001D

  • SunPURO® Dimethicone Treated Yellow Iron Oxide C339001D

  • SunPURO® Dimethicone Treated Red Iron Oxide C338001D

Suppliers

Lipstick Duos featuring RED-dy, Set, Go; Glitz Your Lips; Confidently Coral; Brand Sparkling New

When you’re living your best life, you can’t be limited to one lip color! Introducing our lipstick duo’s, developed to take you from work to play, naughty to nice, and everywhere in between.

Penreco

  • Versastique™ ME 40 T: A hydrogenated polyisobutene-based product that stabilizes and protects active ingredients in stick formulations.

  • Versastique™ SQ 40 T: A Squalane-based product with superior moisture delivery and excellent suspension properties.

  • Versastique™ Clear ME 5 T: A crystal clear hydrogenated polyisobutene-based product stabilizes and protects your active ingredients.

  • Versastique™ Clear ML 5 T: A crystal clear C12-15 alkyl benzoate-based product compatible with a wide variety of low polarity ingredients.

SunChemical

  • SunCROMA® Pigments

  • SunPURO® Oxides

  • SunSHINE® Effects

  • INTENZA® Pigments

Inolex

  • LexFeelVibrant MB: A sensory modifying polyol offering an alternative to traditional butters, oils, and waxes. Enhances pay off and pigment vibrancy in color cosmetics.

  • LexFeel™ 7: A dry and velvety ester with ultra-dry initial feel and subtle after-feel. Excellent at solubilizing UV filters and fragrances.

  • LipFeel™ Natural: 100% natural emollient, humectant, pigment dispersant and dye solubilizer used in lipstick, lip gloss and other color cosmetics.

New Phase Technologies

  • Performalene™ PL polyethylene: Linear, low molecular weight polyethylene wax. A film former with a light feel and improved water resistance, matte appearance, and improved oil phase stability.

  • Performa™ V 6038 Polyme: A highly branched polymer which is an excellent film former providing superb shine.

Elevance

  • Elevance Soft CG 200: A 100% plant based emollient gel which imparts excellent moisturization and a luxurious feel, suitable for cold processing.

 

Suppliers

Color Doctor

Color Doctor makes house calls whenever your make up palettes are broken or hard to use. Break up the remaining color, apply Color Doctor, tamp down in your palette, and allow to dry overnight. It’s a sustainable way to get the most our of your make up!

DOW

  • Ecosense™ 3000: A readily biodegradable, non-ionic surfactant derived from natural sources.

Cargill Beauty

  • Coconut Oil: A natural emollient which provides versatile conditioning, viscosity building, surfactancy, and emulsion stabilization.

DSM

  • dl-α-Tocopherol Acetate: Vitamin E has proven antioxidant effects, enhances moisturization, and strengthens the skin barrier.

  • Niacinamide PC: A very pure form of Vitamin B3 which improves skin moisturization

 

Suppliers


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