Security of Supply and COVID-19 Updates

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The New Now Canada

We're here for a little while, so how can we make the most of it?

With products that help us feel good, and suit our current low maintenance lifestyles, while also helping us feel safe.

Skincare in The New Now

In the New Now, we want a simplified facial care routine that provides deep moisturization and anti-aging benefits while protecting our skin, keeping it looking fresh and bright for our early morning video calls. We developed our Two-Step Complete Care Combo so you can take less time in the morning and still get all the same great skin benefits.

New Now Kit

 

Haircare in The New Now

While we’re not necessarily styling our hair as much in The New Now, we’re still caring for our tresses with regular washes to keep them clean, hydrated and growing. With less access to our favourite stylists, a good shampoo can help us ensure our hair remains strong and healthy until we can go back to our usual routines. We've created a detox shampoo for you with aromatherapy and relaxation benefits to help our scalps and hair stay happy and healthy.

Color in The New Now

In The New Now, glam looks a bit different. We’re focused on looks that make our eyes pop, and products that help us perfect our natural glow. When a blemish pops up, we’re looking for a quick solve that fits easily into our new daily routine. While we’re not using as many products, we’re still having fun creating simple looks that help us feel a bit fabulous, whether it’s on video or above our masks at the grocery store.

Welcome to The New Now

The New Now really comes down to finding ways to make the most of our current situation. As brands and formulators, we can play our roles by creating products that can help consumers feel good, products that are low maintenance while offering a wide range of benefits and products that leverage clean beauty practices to keep consumers feeling safe. The best part of The New Now is that we’re all here together, and we’re here for a little while, so let’s make the best of it. We've developed 8 new prototypes to help inspire you as you formulate for The New Now.

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products in the kit
Gl’Oh Naturel Face & Body Highlighters
Amplify Liquid Eye Shadow
Quick Fix Spot Corrector
Scalp TLC Detox Shampoo
Pore Reset Clarifying Clay Mask
Complete Radiance Face Oil
Complete Defense Face Cream
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Gl’Oh Naturel Face & Body Highlighters

That dewy all over glow is the perfect look for every season and every kind of camera. We’ve created our Gl’Oh Naturel highlighters to be used on your face, chest or whole body to help highlight your natural skin tone and offer the perfect shimmer in bright or low lights. They go on silky smooth and effortlessly create a flawless look that will have people wondering whether you’ve got your own personal lighting crew.

CLEAN BEAUTY PRINCIPLES

Formulation Process: Optimized one phase formula
Marketing: Multifunctional face & Anydrous formula body product, >65% natural ingredients
Performance & Innocuity: Multifuntional high performing safe synthetic ingredients
Sustainability: Biodegradable & 100% natural ingredients
Ethics: Traceable and sustainably manufactured ingredients
Water: Anydrous formula

Calumet Penreco

  • Versagel® MD 500: Gelled Isododecane that functions as a volatile emollient with a light, non-greasy feel. Works as an ideal vehicle for delivering pigments and other solid materials in anhydrous applications.

Dow

  • DOWSIL™ EL-8050 ID Silicone Organic Elastomer Blend: This silicone organic elastomer blend combines the feel of silicone elastomer gels with a wider range of organic ingredients and actives. It's a mixture of high molecular weight polyglycol-modified silicone elastomer in isododecane that provides the innovative freedom to create color cosmetics, skin and sun care products that stand out.

  • DOWSIL™ FA 4004 ID Silicone Acrylate: This silicone acrylate film former creates long-lasting, flexible films that provide high water and sebum repellency. This is an excellent choice for applications where comfort and long wear are critical. It's a blend of approximately 40% of acrylates/polytrimethylsiloxy-methacrylate copolymer in isododecane.

Sun Chemical 

  • SunSHINE®: SunSHINE® effects provide some of the lowest residual heavy metals levels available in the market today. Their improved transparency, luster, chroma and smoothness make them ideally suited for use in all finished product formulations

Suppliers

Amplify Liquid Eye Shadow

If our eyes are all people are going to see, then we’re going to make sure they leave an impression! It’s amazing how a simple sweep of gorgeous color on our lids can help add some glam and personality to our eyes above our masks. Whether it’s a rose gold shimmer or a bold green, a little color can go a very long way. Are we smiling? No, we’re smizing ;)

CLEAN BEAUTY PRINCIPLES

Formulation Process: Optimized process
Marketing: Easy-spreading & quick dry formula
Performance & Innocuity: Several multifunctional high performing safe synthetic ingredients
Sustainability: Biodegradable ingredient, vegan ingredient, naturally-derived ingredients

Angus Chemical Company

  • TRIS AMINO® ULTRA PC: Globally compliant buffering agent excellent for mild neutralization and emulsion stabilization. Also helps prevent yellow or discoloration.

Dow

  • ACULYN™ 28 Rheology Modifier: An efficient thickener with unique ease of use, wide compatibility and cost effectiveness for an ever-increasing breadth of personal care applications. Designed for clear formulations with a wide pH stability range from 5.5 to 10.

  • DOWSIL™ FA PEPS Silicone Acrylate: A long lasting film-former designed for color cosmetics applications providing excellent sebum and wear resistance. Formulated in a biobased carrier, allowing for cosmetic formulations having a higher naturality content.

Inolex

  • LexFeel™ WOW-A: 100% plant-based, fast spreading, partially volatile emollient. Nongreasy, ultra-light feel imparts smoothness to skin. Derived from castor oil and sugarcane.

Solvay

  • ALKAMULS® PSML 20: Emulsifier & co-emulsifier for petroleum oils, fats, solvents and waxes in cosmetics. Viscosity modifier for non-irritating shampoos. Co-emulsifer for dye carrier formulations.

Sun Chemical

  • SunSHINE®: SunSHINE® effects provide some of the lowest residual heavy metals levels available in the market today. Their improved transparency, luster, chroma and smoothness make them ideally suited for use in all finished product formulations.

  • SunPURO® Green (C83-1266): SunPURO® oxides carry the most stringent heavy metal specifications available in the market today. Surpass all active global regulations, providing formulators with the highest level of quality assurance.

 

Suppliers

Quick Fix Spot Corrector

Blemishes and dark circles happen to all of us, but with this new concealer stick, camouflaging them is easier than ever. Formulated to offer a nice medium coverage, it blends in perfectly with your skin, easily correcting any spots and discoloration, leaving a smooth even appearance. Use as much or as little as you need, daily or just when you need a quick fix.

CLEAN BEAUTY PRINCIPLES

Formulation Process: Optimized process
Marketing: Multiuse gender neutral product
Performance & Innocuity: Multifuntional high performing safe synthetics, suitable for sensitive skin
Sustainability: Naturally-derived & vegan ingredients
Ethics: Non-palm, Ecocert-COSMOS approved and USDA Biopreferred ingredients
Water: Anydrous formula

Biosynthetic Technologies

  • Bioestolide™ 1300: Multifunctional biobased oil that serves as an emollient with enhanced stability and exceptional moisturization characteristics. Offers a light, satiny feel on hair and skin

Calumet Penreco

  • Versastique® Clear ME 5 T: Solid stick form of hydrogenated polyisobutene that is easiily emulsified and compatible with a wide range of chemicals. It imparts a light, non-greasy skin feel and has good spreading properties.

Cargill Beauty

  • C* EmTex 06328: This sodium starch provides powdered afterfeel & mattifying effect without having to use an aluminum-based product.

Dow

  • DOWSIL™ FZ-3196 Fluid: A unique solution for formulators of color cosmetics, skin, and sun care products. Caprylyl Methicone provides a light, silky feel and excellent spreadability, along with moderate volatility and compatibility with a wide range of cosmetic ingredients (such as natural oils). It also improves the sensory profile by reducing greasiness and tackiness.

DSM

  • Valvance® Look 100: This sensory modifier provides a natural coverage including a soft focus effect that hides chromatic skin disorders. Suitable for all makeup applications for a natural and healthy look.

Inolex

  • SustOleo™ TL: Palm-free unique sensory enhancer that provides rapid absorption, quick drying, and a light/powdery skin-feel.

Sun Chemical

  • Natural Wax Dispersion Inorganic Pigments: The new Natural Wax Dispersion line consists of a unique blend of 100% vegetable-derived emollients to provide a light, luxurious feel to finished cosmetic products. The carrier system is COSMOS-approved and supports natural formulations. This innovative portfolio is supplied in a dry form, which allows for high pigment loading levels, increased shelf life and efficient handling.

 

Suppliers

Scalp TLC Detox Shampoo

A little scalp TLC can help create a healthier foundation for longer stronger hair. Start with a deep relaxing scalp massage, allowing the tea tree, lemongrass and peppermint oils to gently clarify your scalp as your stress melts away. Then work the lather through your hair for an effective cleanse, leaving behind a strong hair base, and clean hair root and shaft for improved hair retention. Say it with us now: mmmmmmmmmm.

CLEAN BEAUTY PRINCIPLES

Marketing: Multifunctional benefits for healthy scalp and strong hair
Performance & Innocuity: Multifunctional, high performing safe synthetic ingredients, mild ingredients suitable for sensitive skin
Sustainability: Biobased, biodegradable and naturally-derived ingredients, organic ingredients
Ethics: Ecocert COSMOS-Approved ingredients

The Art of Natural Solution

  • Scoti-Hops™: Natural extract which promotes hair growth and may improve scalp health due to its antioxidant and anti-inflammatory effects.

Corbion

  • PURASAL® MOISTXS: A natural biobased product clinically demonstrated to provide enhanced and extended (up to 24 hrs) moisturization in leave on formulations. When used for rinse off hair care applications, PURASAL® MOISTXS has shown to enhance mildness in the formulations.

Dow

  • HydroxySHIELD™ Polymer: An innovative hydroxyamino functionalized silicone that delivers superior conditioning of damaged hair surface, restoring hair’s hydrophobic state, providing reduced breakage and ease of styling benefits. This brand new polymer provides a shield of multifunctional benefits protecting hair from heat, colour and damage. Suitable for shampoo's, conditioner and leave-in products.
  • EcoSense™ 1200 Surfactant: A plant-based, readily biodegradable nonionic surfactant that produces moderate to high stable foam for use in skin care, haircare and home care applications.

Miwon

  • MIAMI CS25: Acts as a cleansing agent for skin care and hair care applications. It offers excellent foam boosting and solubilizing benefits. It is very mild, environmentally friendly and highly biodegradable. MIAMI CS25 is used in shampoos, facial cleanser and make-up removers.

  • MICONATE SLSA: Sulfate-free mild surfactant. It is an excellent high foaming surfactant for low irritation products. This product is suitable for hair shampoos, body washes, bubble baths, and hand cleansers.

  • MITAINE CA: A high-foaming and mild surfactant. It offers good foaming and viscosity building effects with anionic systems. This product also functions as a thickener with antistatic properties for hair
    shampoos, hand soaps, shower gels, and pet shampoos. MITAINE CA is a glycerin-free product.

Suppliers

The Art of Natural Solution
Miwon

Pore Reset Clarifying Clay Mask

While we’re deep cleansing everything else in The New Now, let’s not forget about the delicate pores on our face that can get clogged and stressed. This soothing mask is the perfect solution to help you hit pause and take a moment as you relax and let the kaolin clay pull the impurities from each pore, leaving you with clear glowing fresh skin. With a cool, rich creamy texture, this mask might just be a reset for your face and your mind. Take a moment and enjoy it.

CLEAN BEAUTY PRINCIPLES

Marketing: Multi-benefit high performing product
Performance & Innocuity: Multifunctional, high performing safe synthetic ingredients, mild ingredients suitable for sensitive skin
Sustainability: 100% naturally-derived ingredients, vegan ingredients
Ethics:100% renewable source origin ingredients, Ecocert COSMOSapproved ingredients

 

Art of Natural Solution

  • American Wintergreen-ANB: An active botanical extract that exhibits anti-oxidant, anti-wrinkle, and skin brightening effects.

Cargill Beauty

  • C*EmTex™ 06328: Naturally-sourced starch that is aluminum-free and brings a powdered after feel to a formulation.

  • StarDesign™ Care: A Starch that is effective at viscosity building, while imparting a dry feel.

Dow

  • ACULYN™ Excel Rheology Modifier: A rheology modifier offering clear suspension of both beads and bubbles at low pH values. It helps with building viscosity of cleansing products while exhibiting nice flow properties.

Solvay

  • Mackam® LHS GN: High compatability co-surfactant with 89% renewable content and excellent foam profile.

 

Suppliers

Complete Radiance Face Oil

Just when you thought your skin couldn’t get any softer or firmer, a few drops of this light silky face oil will take things to the next level. This oil offers antiaging benefits by encouraging skin regeneration and protection from oxidative stress, while smoothing wrinkles. It also locks in all that lovely moisture, while you firm and brighten your skin. Over time you’ll also notice a more even skin tone and smoother skin. When paired with our Complete Defense Face Cream, you have everything your face needs to stay radiant.

CLEAN BEAUTY PRINCIPLES

Formulation process: Optimized 2-phase cold process formula
Marketing: Short INCI multi-benefit high performing product
Performance & Innocuity: Multifunctional high performing safe synthetic ingredients
Sustainability: 100% natural organic ingredients
Ethics: Non-palm ingredients
Water: Anydrous formula

DOW

  • DOWSIL™ FZ-3196 Fluid: Superb light carrier fluid that cleanses, enhances the overall sensory profile of a fomulation and delivers excellent spreadibility due to it's very low surface tension. Compatible with a wide range of ingredients, this moderately volatile solution provides a silky and smooth feel to the skin with reduced tackiness and greasiness after absorption.

  • DOWSIL™ 3903 Liquid Satin Blend: A unique mixture of a high molecular weight polymer with unique rheology and texture in a quick dry carrier fluid. It delivers long-lasting performance while also delighting consumers with a luxurious sensory experience. With this silicone blend, you can create
    skin care, colour cosmetics and hair care formulations that deliver intense lubricity, as well as light,
    silky smoothness.


Earth Oil by Univar Solutions

  • Sweet Almond Oil: Sweet Almond Oil is a mild natural oil that is said to promote smooth and youthful skin. When used topically, it works to soothe dry skin, as well as keep it hydrated and supple, protecting it against potential environmental stressors.

Suppliers

EarthOil

Complete Defense Face Cream

Think of this rich cream as luxurious armor, preparing your skin for the day ahead with a complete range of benefits including broad spectrum SPF protection, blue light protection as well as antipollution and antioxidant benefits. It also helps to soften the appearance of wrinkles, and smooth the skin. As you spend a few moments each morning rubbing this velvet softness into your skin, you’ll also benefit from deep reaching hydration, and gentle cell regeneration. The soft rose fragrance will be just what you need for a quick moment of calm before start your day.

CLEAN BEAUTY PRINCIPLES

Marketing: Multi-benefit high performing product
Performance & Innocuity: Multifunctional, high performing safe synthetic ingredients, mild ingredients suitable for sensitive skin
Sustainability: 100% naturally-derived ingredients, vegan ingredients
Ethics: 100% renewable source origin ingredients, Ecocert COSMOS-approved ingredients

BeadTech

  • DermaPep™ YouCel: DermaPep™ Youcel is a blend of five super powerful peptides. It shows real effects on hydro-lifting as well as skin care for age-related changes including wrinkles, roughness, reduction of elasticity and hyper-pigmentation. This product can be incorporated in various cosmetic formulations.

Dow

  • AgeCap™ Smooth Cosmetic Ingredient: Traps selectively Reactive Oxygen Species (ROC ) to avert their damaging effects. As it employs a non-self-sacrificing mechanism, it helps enhance efficiency versus conventional anti-oxidants. It contributes to healthy skin by softening wrinkle appearance, promoting skin radiance and delivering skin smoothing effects.
  • DOWSIL™ EL-9241 DM Silicone Elastomer Blend: Similar to DOWSIL™ 9041 Silicone Elastomer Blend, but contains less than 0.1% D4 and D5. Contributes a silky smooth, long-lasting feel in various skin and color cosmetics applications.

DSM

  • Niacinamide PC: A special cosmetic proprietary grade of Vitamin B3. Its main benefits include blemish care (blemish-free, shine-free, refined skin appearance), UV- and bluelight-stressed skin care (skin tone, damage caused by light), enhanced functionality of the skin barrier and anti-pollution benefits.
  • Parsol®TX: Inorganic UVB filter providing very good SPF performance as well as a significant contribution to UVA protection into the blue light range. It also offers high transparency in formulations and is compatible with acrylate thickeners.
  • Parsol®ZX: UV filter with a broad UVA‐UVB absorption curve that also goes into the blue light spectrum. Particle size ensures SPF and best UVA performance.
  • Valvance® Touch 210: Sensory modifier delivering optimal oil absorption with no compromise on comfort. This powder consists of porous spherical silica particles. Provides anti-shine, silky touch and a lightweight feel, especially in sun care applications.

 

Suppliers

Beadtech

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