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Formulation Kit
Reviving the Power of Bold
There’s something transformative in the air. After one of the most challenging periods in modern history, there’s a whisper in the wind that’s telling us to get ready for something great—a renaissance is coming.
Hair Care
Hair care is all about letting our tresses live their best life, and ensuring we have a strong foundation for growth and strength. Bold hair care also explores formats and added benefits for the scalp. The hair care revival focuses on products that offer benefits across different hair types with formulations that are rich enough to provide the moisture and conditioning required for 4c textured hair right through to bone straight and fine hair. We’ve developed two phenomenal formats to inspire; a thick cleansing paste and a rich exfoliating cream gel that will allow all types of tresses to flourish.
Color
The color revival is coming, and it doesn’t matter if consumers love a fully layered contour look or a simple two-step natural approach—they will all be on the lookout for color cosmetics that also help to nourish and protect their skin. Take every opportunity to incorporate skin care benefits, and don’t be afraid to explore a bold buildable color that works beautifully across skin tones. We’re starting our color revival with two super silky creams that will allow the wearer to create the look they want, while also moisturizing and protecting their delicate facial skin.
Skin Care
The skin care revival centers around amazing textures, and our growing global focus on overall wellness. Healthy, happy skin is an integral sign of a healthy body, inside and out. Not everyone’s skin needs the same kind of love, and perfect blemish-free poreless skin is not the goal—instead, we’re focused on loving the skin we’re in and caring for it the best we can. As you explore new bold innovations in skin care, we’ve got some great inspirational textures for you with a range of skin benefits—from a gentle physical exfoliator, to an incredibly rich balm, an eye cooling gel and a luxe cream night mask—we’re helping take care of the skin from head to toe.
Discover the Formulations
Start Fresh Scalp Exfoliator
Time to Glow Tinted Skin Perfector
Dare to Shine Melting Blush
Dream Big Night Cream
Be Bright Buffing Cream
Embrace Yourself Soothing Skin Balm
