The concept of luxury has undergone a significant transformation, and affordable luxury is becoming increasingly popular. Many people no longer view luxury as confined to opulence and exclusivity. This is not because they no longer desire luxury cosmetics – rather, they seek authenticity and value for money.

Many beauty influencers use social media to educate consumers on making informed purchasing decisions by exposing overpriced luxury brands and suggesting more effective alternatives with similar ingredients and performance.

Consumers want affordable high-quality makeup products that are safe for their health and within their budgets.

Luxury or affordable beauty dupes? Comparing effective products 

Dupes, also referred to as "drugstore dupes," are less expensive products that mimic the look, feel, and performance of an existing high-end product. In cosmetics, makeup dupes or drugstore finds that perform similarly to high-end products are trending because they offer more budget-friendly beauty alternatives to everyday consumers.

Consumers can now easily find effective products with the use of technology. TikTok and other social media platforms have made it even easier for consumers to find beauty product alternatives and customized packaging. They can choose from a variety of affordable packaging options to achieve their desired aesthetics and refill them with effective beauty products. Additionally, if they are not satisfied with the packaging of a product they are used to, they can change the container according to their preferences.

A study from BEAUTYSTREAMS, a global beauty industry insights platform, shows that consumers are becoming more pragmatic about their spending due to economic uncertainties. This has led to a focus on essential purchases at a great price point.

Many consumers believe that popular brands like Drunk Elephant and similar producers are overpriced. As a result, container dupes have become increasingly popular through viral videos and images showcasing their usage and abilities. 

For example, some consumers are now purchasing dupes due to social media's influence. They might pair a dollar-priced container dupe with a well-known skincare product like CeraVe Moisturizing Cream to achieve a similar effect to purchasing high-end products with more expensive packaging.

In the past, luxury in the beauty and personal care industry was associated with high price tags, exclusive ingredients, and lavish packaging. However, the industry is witnessing a shift towards adjusting luxury, acknowledging that consumers aspire to indulge in high-quality formulations without overspending.

Affordability has become the new face of luxury, which resonates strongly in 2024 beauty trends. Consumers are motivated to find "luxury for less" products that offer the same sensorial experience as well as product efficacy.

The beauty and personal care industry faces the challenge of making luxury accessible to a wider consumer base.

Luxury Redefined is the latest campaign from Univar Solutions that brings innovative, science-backed beauty and personal care solutions forward to help brands make luxury products more affordable. Redefining and reformulating luxurious cosmetics, hair care, and skin care will be a significant topic of discussion in the beauty, cosmetics, and personal care industry in 2024.

Univar Solutions Beauty and Personal Care ingredient and application development specialists are applying technological advancements to streamline production processes and reduce manufacturing costs in the cosmetics and care industry. We are committed to investing in the future of innovation and technical development, focusing on sustainability and efficacy.

Are "drugstore makeup dupes" a sustainable and affordable option? Yes, because consumers can find affordable alternatives from different brands when shopping, allowing them to reduce costs. The best makeup dupes on the market can provide almost undetectable differences in quality and efficacy compared to their more notable and pricey brand counterparts. However, consumers are advised to be careful when purchasing beauty alternatives from non-sustainable brands, as we have seen that many products can be duplicated with harmful ingredients for all skin types.

The 2024 redefinition of luxury is inherently consumer-centric. The beauty and personal care industry is responding to consumer demands for quality, efficacy, and indulgence. Understanding a diverse consumer base's evolving needs and aspirations will help formulators navigate challenges for affordable makeup products.

Our evolving beauty and personal care industry is making luxury more accessible by addressing affordability challenges in formulations. This commitment to redefining luxury will pave the way for a new era that is inclusive and innovative across a diverse spectrum of beauty consumers. 

In this transformative journey, encouraging brands to redefine luxury and the relationship between consumers and the products they cherish will help them stay competitive and sustainable.

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imperdiet proin fermentum leo vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur libero id faucibus nisl tincidunt eget nullam non nisi est sit amet facilisis magna etiam tempor orci eu lobortis elementum nibh tellus molestie nunc non blandit massa enim nec dui nunc mattis enim ut tellus elementum sagittis vitae et leo duis ut diam quam nulla porttitor massa id neque aliquam vestibulum morbi blandit cursus risus at ultrices mi tempus imperdiet nulla malesuada pellentesque elit eget gravida cum sociis natoque penatibus et magnis dis parturient montes nascetur ridiculus mus mauris vitae ultricies leo integer malesuada nunc vel risus commodo viverra maecenas accumsan lacus vel facilisis volutpat est velit egestas dui id ornare arcu odio ut sem nulla pharetra diam sit amet nisl suscipit adipiscing bibendum est ultricies integer quis auctor elit sed vulputate mi sit amet mauris commodo quis imperdiet massa tincidunt nunc pulvinar sapien et ligula ullamcorper malesuada 

imperdiet proin fermentum leo vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur libero id faucibus nisl tincidunt eget nullam non nisi est sit amet facilisis magna etiam tempor orci eu lobortis elementum nibh tellus molestie nunc non blandit massa enim nec dui nunc mattis enim ut tellus elementum sagittis vitae et leo duis ut diam quam nulla porttitor massa id neque aliquam vestibulum morbi blandit cursus risus at ultrices mi tempus imperdiet nulla malesuada pellentesque elit eget gravida cum sociis natoque penatibus et magnis dis parturient montes nascetur ridiculus mus mauris vitae ultricies leo integer malesuada nunc vel risus commodo viverra maecenas accumsan lacus vel facilisis volutpat est velit egestas dui id ornare arcu odio ut sem nulla pharetra diam sit amet nisl suscipit adipiscing bibendum est ultricies integer quis auctor elit sed vulputate mi sit amet mauris commodo quis imperdiet massa tincidunt nunc pulvinar sapien et ligula ullamcorper malesuada 

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