Sun-Maid was working to reformulate a line of sour raisin snacks to meet consumer demand for natural and non-GMO food options. For their raisin snacks to qualify as free from artificial flavors, the team at Sun-Maid needed to replace the product’s current acidulant, malic acid, with a more natural option. While malic acid can occur naturally, it is produced commercially via a synthetic process. Sun-Maid’s R&D group turned to the Food Ingredients technical experts at our Solution Centers, for help.

Working with the Sun-Maid team, we identified citric acid as the potential solution. Citric acid is produced by the fermentation of agricultural products like corn and sugar cane and is considered natural. Working closely during the formulation process and testing, the teams produced four updated versions of Sour Raisins. By specifying citric acid that was Non-GMO Project Verified, all four flavors, strawberry, mixed berry, watermelon, and grape, carry both claims of no artificial flavors and non-GMO.

Consumers have noticed the new formulations, as sales for the new formulations have outpaced that of the previous products.

Sun-Maid needed to reformulate its Sour Raisin Snacks to meet consumer demand for non-GMO foods with natural flavors.

Reformulate the product to replace malic acid with a new acidulant, citric acid.

All four Sour Raisin Snacks now contain no artifical flavors and are Non-GMO Project Verified, and sales have increased over that of the previous formulations.

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