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variety of photos displaying green cleaning floor solution, green laundry pods and green plantsvariety of photos displaying green cleaning floor solution, green laundry pods and green plants

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The homecare cleaning industry is at the forefront of addressing environmental challenges in product formulation. From compact and concentrated formats to biosolutions, cleaning brands are bringing innovative solutions forward to tackle sustainability. 

Research shows consumers care a lot about "conscientiously clean" products. According to a 2023 Mintel study, 70% of U.S. consumers say household brands should be more environmentally friendly. And 73% of UK consumers believe using environmentally friendly cleaning products is important.

As easy as it is to set "green" goals – and as much as consumers want to go green – formulating to meet sustainability goals can be challenging when faced with the many labeling and regulatory options available in the market.

But sustainability does not have to be all-or-nothing. Producers can take steps to make their materials, production, and products healthier for people, pets, and the environment.


Formulating the future of clean with biosolutions

If you're in the market to create products that meet the growing demands of health-conscious consumers or improve existing laundry care formulations, we provide innovative enzymatic and microbial solutions from Novonesis. Learn more about creating ecofriendlier laundry detergent solutions tackling tough stains and malodor. 


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Here are four ways our homecare cleaning specialists can help you select key ingredients and understand the sustainability spectrum.

NPE Reduction

NPEs, or nonylphenol ethoxylates, are commonly used surfactants found in laundry detergents, hard surface cleaners, and many other industrial cleaning applications. While they provide excellent detergency and wetting, they are currently under scrutiny by the U.S. Environmental Protection Agency (EPA) due to concerns around toxicity to aquatic life, biodegradability, and reproductive hazards in humans.

By using NPE replacements, producers can take a major step toward making a safer product that meets requirements for the EPA's SaferChoice label and Design for the Environment (DfE) Surfactant Screen.

Univar Solutions has a variety of NPE alternatives available and is ready to help you make the switch.

green laundry solution filled laundry podgreen laundry solution filled laundry pod

Clean Labeling

person holing three folded towelsperson holing three folded towels

From ingredient origin to testing requirements, there are a variety of certifications available that can both ensure formulation of a more sustainable product and provide differentiation in the market. Some of these certifications accompany label claims appealing to consumers or meet criteria for shelf placement at major retailers.

Let us know which certifications are important to you as a formulator. We will then help select the right ingredients from our wide range of products.

  • Cleangredients/DFE
  • SaferChoice
  • RSPO/Mass Balance
  • Renewable Carbon Index
  • Bio-based Content
  • Vegan/Cruelty-Free
  • Whole Foods
  • EWG

 

Biological Cleaning

Univar Solutions partners with Novonesis to distribute bio-innovation and enzymatic solutions. Enzymes and microbes are sustainable, high-performing ingredients that are easy to use and provide a long-lasting clean.

Adding enzymes to laundry and dish applications allows for several eco-friendly improvements to a consumer's homecare routine:

  • Enzyme blends show effective soil and odor removal in cold water wash cycles, reducing wash time/frequency to save water and energy.
  • Cellulases provide a restorative effect on fabric, keeping clothes looking fresher for longer and reducing textile waste.
  • Enzymes are compatible with a wide variety of ingredients, enabling formulations with greener surfactants and chelants.
  • Enzymes enable phosphate-free products with fewer surfactants and cleaner labels, appealing to consumers' increasing ingredient awareness.

Sustainability scales along a spectrum of specialty ingredients. 

Microbes can be incorporated into a variety of applications around the home, including carpet/spot cleaners, pet odor removers, hard surface cleaners, and bathroom cleaning products. These ingredients:

  • Save water and time by cleaning less frequently – microbes keep freshly cleaned surfaces cleaner for longer by continuously producing "good" bacteria that helps break down grime.
  • Are available as a fully formulated product or spore concentrate, and easily customizable for specific applications.
  • Can be easier on skin and the environment, providing a milder product.

 Watch a video about how microbial cleaners leverage beneficial bacteria for a sustainable cleaning solution » 

family helping in the kitchen washing and drying dishesfamily helping in the kitchen washing and drying dishes

Scope 3 Emissions

train on railroad tracktrain on railroad track

Scope 3 emissions often represent the majority of an organization's total greenhouse gas emissions (Scope 3 Inventory Guidance | US EPA). Scope 3 emissions include all of the upstream and downstream emissions that occur in the value chain. The transportation and distribution of raw materials is captured in this category.

Greenhouse gas reduction is not only an important step in the sustainability journey, but also an opportunity for formulators to earn consumers' trust by offering transparency in their supply chain.

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Customer value
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Customer value
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Customer value
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As your partner, Univar Solutions can provide best-in-class supply chain solutions to improve logistics and help you reduce Scope 3 emissions. Many of our core products, such as surfactants, chelants, polymers, and oleochemicals are serviced using a network of railcar hubs, which offers significantly lower carbon emissions than traditional trucking.

No matter where you are on your sustainability journey, Univar Solutions has the expertise and supplier partnerships to help you achieve your goals. Reach out to our Homecare and Industrial Cleaning technical specialists today to get started.

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Resources

73% of UK consumers stated that using environmentally-friendly cleaning products is important (Cleaning in and Around the Home - UK - 2023 - Topline Questions - Mintel)

70% of US consumers say household brands should be more environmentally friendly: Cleaning the House - US - 2023 - Topline Questions - Mintel

References