Article

How can corn enable curls that last all day?


Clean beauty is here to stay, and the demand for clean, transparent products continues to grow across all applications, including hair care. In 2019, hair care made up 23% of global clean beauty product launches (Mintel), and that number is expected to continue to grow.

Opportunities exist for brands to develop clean and eco-friendly biobased hair styling products that leverage naturally-derived ingredients without sacrificing performance or benefits. We know, we know, it sounds too good to be true. We thought so too until we put Dow’s MaizeCare™ Style Polymer to the test. As a biobased hair fixative, MaizeCare Style Polymer was designed to help formulators create naturally-derived products with exceptional performance.

MaizeCare Style Polymer is derived entirely from corn and provides a variety of styling benefits in haircare formulations. Primarily, MaizeCare Style Polymer acts as a biobased transparent film-former and styling aid that performs exceptionally across a wide range of products, helping to create customizable hold levels with excellent aesthetics and durability.

MaizeCare Style Polymer is developed using corn and leveraging patented mechanical and thermal transformation to create a highly versatile polymer that can be used in styling products from creams to gels and sprays to deliver the results curly-haired consumers (like us) are looking for.

We rigorously tested each of the STYLED with MaizeCare Style Polymer formulations and found that MaizeCare increased the performance and enhanced the key curl benefits across our biobased formulations. Whether you’re looking to hold, boost, tame or define curls—MaizeCare Style Polymer is the answer. 

Section title


Description: Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Product name link sed nisl vel condimentum. Praesent nec lacus nisl. Ut ac tellus nisi. Nulla tempor consectetur enim, sed laoreet orci commodo vitae. Nulla facilisi. Donec eu felis sapien.
Mauris sapien magna, suscipit eu leo scelerisque, lobortis scelerisque arcu. Aenean lacus metus, ullamcorper non venenatis at, tincidunt et diam.

“Lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.”

Section title


Description: Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Product name link sed nisl vel condimentum. Praesent nec lacus nisl. Ut ac tellus nisi. Nulla tempor consectetur enim, sed laoreet orci commodo vitae. Nulla facilisi. Donec eu felis sapien.
Mauris sapien magna, suscipit eu leo scelerisque, lobortis scelerisque arcu. Aenean lacus metus, ullamcorper non venenatis at, tincidunt et diam.

Optional Link

Optional Link

Section title


Description: Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Product name link sed nisl vel condimentum. Praesent nec lacus nisl. Ut ac tellus nisi. Nulla tempor consectetur enim, sed laoreet orci commodo vitae. Nulla facilisi. Donec eu felis sapien.
Mauris sapien magna, suscipit eu leo scelerisque, lobortis scelerisque arcu. Aenean lacus metus, ullamcorper non venenatis at, tincidunt et diam.

Optional Link

Optional Link

“Lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.”

Customer value
  • Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo.
  • Aenean volutpat risus diam, nec fermentum magna blandit a.
  • Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.
  • Praesent nec lacus nisl. Ut ac tellus nisi.
  • Mollis faucibus ante eu faucibus. Ut consequat sed nisl vel
Customer value
  • Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo.
  • Aenean volutpat risus diam, nec fermentum magna blandit a.
  • Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.
  • Praesent nec lacus nisl. Ut ac tellus nisi.
  • Mollis faucibus ante eu faucibus. Ut consequat sed nisl vel
Customer value
  • Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo.
  • Aenean volutpat risus diam, nec fermentum magna blandit a.
  • Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.
  • Praesent nec lacus nisl. Ut ac tellus nisi.
  • Mollis faucibus ante eu faucibus. Ut consequat sed nisl vel
Table title
Heading 1Heading 2Heading 3Heading 4Heading 5
Texttexttexttext

tex

Texttexttexttexttext
Table title
Heading 1Heading 2Heading 3Heading 4Heading 5
Texttexttexttext

tex

Texttexttexttexttext

Section title


Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum. Praesent nec lacus nisl. Ut ac tellus nisi.
Nulla tempor consectetur enim, sed laoreet orci commodo vitae. Nulla facilisi. Donec eu felis sapien. Mauris sapien magna, suscipit eu leo scelerisque, lobortis scelerisque arcu. Aenean lacus metus, ullamcorper non venenatis at, tincidunt et diam. Vivamus dapibus ipsum ante, a mattis arcu mollis sed. In hac habitasse platea dictumst. Nunc rhoncus felis a scelerisque gravida. Nunc porttitor, dui in ullamcorper eleifend, diam nibh iaculis risus, et sagittis justo neque vitae ligula. Vivamus semper placerat diam, at fringilla mi.

Resources


Read more


Section title


Featured products


Featured products


beauty-and-personal-care-lab-servicesbeauty-and-personal-care-lab-services

Beauty & Personal Care Lab Services

Think of us as your beauty concierge, helping you connect the dots and giving you access to the specialty ingredients and solutions you need to grow. Consider partnering with us and take your product line to the next level.

Your Next Beauty and Personal Care Innovation Starts Here

A global footprint and world-class supply chain enable us to respond quickly to your specialty and commodity ingredient needs. Connect with our technical teams and get started on your next transformative idea.

beauty-and-personal-care-distributor-contactbeauty-and-personal-care-distributor-contact