Whitepaper

Healthy aging and living well with nutraceutical ingredients

A group of healthy adults of different ages stretching in a grassy fieldA group of healthy adults of different ages stretching in a grassy field
An older man and woman stretching in a forested area with arms outstretched.An older man and woman stretching in a forested area with arms outstretched.

What is healthy aging?


The United Nations General Assembly has declared 2021-2030 the UN Decade of Healthy Ageing. Seniors are living longer: By 2030, one out of six people will be aged 60 years or above globally. Moreover, by 2050, the worldwide population of that same age group will eclipse two billion – doubling from 2020.

The Decade of Healthy Ageing’s goal is to improve the quality of life in older age and advocate for change in the perceptions of aging and ageism. Healthy aging is not confined to lifestyle changes made during a person’s senior years but rather to developing habits at a younger age that influence health status and better support wellness later in life.

Have consumers unlocked the secret to aging well?


Consumers recognize that they have a significant role in their aging journey. While aging is inevitably responsible for a gradual decline in physical and cognitive abilities and increasing the risk of chronic conditions, there are long-term investments people can make to promote healthy aging. From increasingly mindful food and beverage consumption to improvement in stress management and mental health, many consumers – especially younger generations – are more in tune with their overall health than ever before.

Health organizations, researchers, and shoppers worldwide have brought healthy aging to the forefront. Lifestyle and dietary choices made earlier in life can positively affect overall wellness, longevity, and quality of life during the later stages of an individual’s life cycle.

Three adults squating in a group fitness classThree adults squating in a group fitness class

How brands and the nutraceutical industry support healthy aging


Consumers cite brain, heart, and bone strength as the top concerns for getting older and are investing in health supplements. However, a large part of the market segment admits to needing to take more proactive measures from dissatisfaction with their current supplement regimens or not using one at all. These issues present an opportunity for brands and manufacturers to connect with their customers and tailor beneficial solutions for specific healthy aging needs.

By working collaboratively with nutraceutical ingredient suppliers and formulators, supplement producers are well-positioned to meet the overall demand for the healthy aging consumer. Brands will benefit by creating products that promote an increased alignment between lifespan and healthy life expectancy, or healthspan – the number of healthy and disease-free years of an individual’s life cycle.

While supplementation use continues to thrive, especially among millennials, there are opportunities for ingredient and formulation innovation, advancement, and partnership in the healthy aging space.

Univar Solutions offers an extensive nutraceutical ingredient portfolio to help our partners gain a competitive advantage, explore industry trends, and find innovative solutions that benefit consumers.

An older adult and younger adult outdoors with hiking gear hugging and laughing.An older adult and younger adult outdoors with hiking gear hugging and laughing.

Ingredient solutions to support healthy aging formulations


With a complete offering of best-in-class nutraceutical ingredients from premier suppliers, we have the right combination of specialty products and industry know-how to build pioneering, full-scale health and wellness market solutions for customers. Our team of dedicated nutraceutical experts can help you develop solutions to the challenges that nutraceutical businesses face.

Our nutraceutical ingredients fit for healthy aging include novel ingredients for whole-person health. A few examples include:

  • Lanconone® botanical blend for joint health
  • Fossence® FOS for gut health
  • AlphaSize® Alpha-Glyceryl Phosphoryl Choline for cognitive health
  • PureMune™ organic yeast beta 1,3 /1,6 glucan for immune health
  • Maxicuma®, water-soluble turmeric extract
  • Algal DHA

Univar Solutions Nutraceuticals has put together a series of concepts inspired by functional ingredients fit for healthy aging.

Access Nutraceutical Concepts for Healthy Aging now


Additional Resources


References:
https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
https://www.newhope.com/market-data-and-analysis/monitor-consumers-worry-about-aging-now-what?