Beauty brands are shifting to the digital space, embracing innovative interactive platforms where consumers can live out their own individual immersive experiences. Consumers can travel anywhere, anytime to virtual stores, where it is possible to discover limited edition products or create an avatar while engaging in a virtual beauty consultation. Today’s beauty innovators and influencers are using avatars and NFTs to promote inclusivity and form an artistic community around a brand’s products. Digital beauty is inspiring brands to discover new opportunities to connect on social networks where digital natives and Gen Zers are influencing how consumers interact with and shop for products.

For beauty, the metaverse has become the next go-to destination where brands can take the latest innovative ingredients virtual and vivify their visual identities.

In this new space, everything is possible and no barrier is impenetrable. Interact, connect, and get carried away by immersive, inclusive, sensorial experiences. It's time to let imaginations take over as we step into the beautyverse.

New Sensations: the future of beauty

Our glam lab at Univar Solutions presents New Sensations, a collection of textures inspired by this digital playground and made with innovative beauty technologies. Discover jelly, iridescent, sustainable, futuristic prototypes as you travel into a galaxy of possibilities. Embrace the meta world and the excitement the future of beauty brings. It’s time to think outside the box of our physical world and explore what’s possible with our #MetaBeauty collection. Awaken your senses with enhanced textures and experience the beautyverse with Univar Solutions.