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Is your titanium dioxide for coatings and plastics supply covered?
Read our market insights covering what you need to know about the titanium dioxide supply chain and alternative solutions to help you extend and optimize your supplies.
Struggling to manage rising titanium dioxide costs or secure reliable supply?
You’re not alone. With pricing volatility, tighter regulations, and limited availability, titanium dioxide in coatings and plastics is harder to source and more expensive to use. But there’s good news: you can extend your TiO₂ supply without compromising performance.
At Ingredients + Specialties from Univar Solutions, we help formulators like you optimize titanium dioxide use with smart alternatives, extenders, and supply strategies so you can stay ahead of market shifts and keep your formulations consistent.
Why titanium dioxide matters—and why it’s getting harder to manage
Titanium dioxide is one of the most trusted white pigments in coatings and plastics. It delivers long-lasting whiteness, brightness and opacity making it essential in paint and other coating formulations. But its value goes beyond its visual aesthetics. Titanium dioxide is also prized for its mechanical strength, electrical properties, weatherability, and UV protection. However, these performance advantages are putting sustained pressure on supply chains to keep pace with evolving and emerging market needs.
But today’s TiO₂ market presents real challenges:
- Supply is tight due to global demand and logistics delays.
- Prices are rising from energy costs, raw material shortages and environmental regulations.
- Regulations are shifting and TiO₂ is under scrutiny, especially in the European Union.
If you’re relying on titanium dioxide alone, now’s the time to rethink how you source it, or look to extending titanium dioxide.
3 market insights to know about the TiO₂ supply chain
1. Supply is under pressure
Demand for white pigments in coatings and plastics keeps growing. Emerging markets and new applications are stretching global supply chains and TiO₂ availability isn’t keeping pace.
2. Costs are climbing
Titanium dioxide prices continue to rise. Energy costs, raw material shortages, and environmental regulations are driving up expenses for manufacturers and formulators.
3. You can reduce TiO₂ use without losing quality
Alternative ingredients and TiO₂ extenders can help you maintain opacity and performance while cutting costs. These options also give you flexibility as regulations evolve.
Let’s extend and optimize your titanium dioxide strategy together
Whether you’re looking to stretch your current supply, explore titanium dioxide alternatives, or build a more resilient formulation, we’re here to help. Using our access to global supplier partners, a large portfolio of specialty ingredients, and a robust distribution network, we can support your TiO₂ formulations. With reliable sourcing, extender and alternative solutions, and the backing of our technical teams, we can offer guidance tailored to your needs.
Find solutions to optimize and extend your titanium benefits.
