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No Boundaries: How inclusive beauty presents opportunities for brands, formulators, and innovation
Some people say the world is in crisis, a gender crisis, economic crisis, environmental crisis… but times of crisis, generally result in a change, a shift. The beauty industry is starting to change and shift towards a consumer driven universal approach to defining products, categories, how we market and who we market to, and everything else that previously had a rigid gender bound approach. Gender limits how we see beauty, products, concepts and what’s possible for our beauty routine. Consumers are hungry for information and in a world where social media is ‘edutainment’, brands must work to shift the language, visual identities, forms and color pallets to include all humans that wish to upgrade their beauty skills, and find joy through the beauty treasures the industry has to offer. People like to feel pretty, PERIOD, and however you translate ‘pretty’ is up to you. The new generations (Millennials, Gen Z, Gen Alfa), helped by the development of social media and some demographic changes are redefining the rules of society in the name of new values. The days of ‘For Her and For Him’ are over. Everyone deserves representation and the future of beauty lies in diversity ,gender is not a skin type or a scent. Consumers increasingly have an appetite and experimental attitude towards beauty. Univar Solutions global solution centers formulated inspirational prototypes aimed to help our customers on their inclusivity journey. Our marketing campaign, No Boundaries, breaks down barriers and proposes formulas for ALL beauty lovers. Beauty knows no boundaries and these formula textures, colors and benefits are perfect for anyone looking to upgrade their beauty wardrobe.