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No Boundaries: How inclusive beauty presents opportunities for brands, formulators, and innovation

Every Fiber Hair Renew Mask
Nourish and restore every hair fiber! This is the mask for you. Luxuriously soft, easy to apply, easy to rinse and naturally derived! A creamy, nourishing oil and butter-based mask that leaves every hair fiber rejuvenated and smelling like sunshine!
Challenge:
It is often difficult to stabilize a natural based emulsion formula with synthetic conditioning agents. With the combination of natural oils and specialty ingredients, we achieved an efficient, high performing hair mask with a large biobased content.
Every Fiber Hair Renew Mask
Nourish and restore every hair fiber! This is the mask for you. Luxuriously soft, easy to apply, easy to rinse and naturally derived! A creamy, nourishing oil and butter-based mask that leaves every hair fiber rejuvenated and smelling like sunshine!
Challenge:
It is often difficult to stabilize a natural based emulsion formula with synthetic conditioning agents. With the combination of natural oils and specialty ingredients, we achieved an efficient, high performing hair mask with a large biobased content.
Non-ionic and bio-based oil-in-water emulsifier composed of alkyl polypentosides with fatty alcohols.It has an HLB value of 9.0- 9.5. The xylose head group is made from agricultural and agro-industrial residues of lignocellulosic biomass (wood) whereas the fatty alcohol tail group source is RSPO mass-balanced certified. It is delivered as waxy pellets whose dispersion in the oil phase at low use levels allows creation of PEG-free, low viscosity emulsions of vegetable oils, fatty esters or silicones with internal phases of up to 40%. It is non-GMO, > 99% natural origin index per ISO 16128 and 100% renewable carbon content.
An innovative hydroxyamino functionalized silicone that delivers superior conditioning to the surface of damaged hair. It restores hair’s hydrophobic state, reduces hair breakage and provides ease of styling benefits.
A multi-benefit, plant-based ingredient whose strong efficacy against bacteria and yeast protects formulations from microbial growth. It is an ideal component for products designed to be self-preserving. Added benefits of this ingredient include odor control and the minimization or eliminatation of soaping during rub-in of emulsion formulations.
A powerful, oil-soluble antioxidant and free-radical scavenger, vitamin E enhances moisturization and strengthens the skin barrier. It helps counteract the appearance of inflammation linked to oxidative processes through downregulation of its mediators.
Featured suppliers

Green Goodness Balancing Conditioner
Say hello to a new sensation – SMOOTH MATTE SKIN! Fill up matte primer’s luxurious sensory touch will leave your skin soft and silky with a powdery matte finish. Pores and wrinkles blur into the background, leaving your face perfectly primed for the day or as a canvas ready to be made up.
Challenge:
Anhydrous formulas can often feel greasy or sticky on the skin. We've formulated this primer with an ideal blend of ingredients to create a smooth base for your makeup which leaves your skin looking pore-free and perfectly matte.
Green Goodness Balancing Conditioner
Get closer to nature with a hair ritual that includes this cannabis infused conditioner. Used daily, this gentle cream conditions your gorgeous tresses and locks moisture into the hair cuticle. The star conditioning agent (derived from renewable cannabis feedstocks) helps to balance pH and optimize moisturization and performance. Cheers to a new beauty staple; this one will have everyone talking about your fabulous hair!
Challenge:
For the greatest conditioning results, it is important for conditioners to maintain an acidic pH. But often formulating in this range can make emulsion stability difficult to achieve. This balancing conditioner has a pH of 4-4.5 to lock down the hair cuticle, seal in moisture, and improve shine.
Biosynthetic Technologies
BioEstolide™ 250-100 ›
A plant-based emollient with enhanced stability properties, exceptional moisturization characteristics, and a light, satiny feel. This unique patented ester is made from natural seed oils and delivers enhanced performance properties.
Inolex
LexFeel™ N350 MB ›
A 100% natural and sustainable emollient that has the sensory feel and spreading profile of dimethicone. In haircare products, it enhances shine and texture of the hair while reducing frizz and wet-combing force.
Inolex
ProCondition™ Sativa ›
A multifunctional hair conditioning Agent and emulsifier derived from Cannabis sativa seed oil. As a hair conditioning Agent, it has comparable performance to cetrimonium chloride (CTAC). As a primary emulsifier, it builds formulation stability by formation of lamellar liquid crystals.
Corbion
PURAC® UltraPure 90 ›
A novel, low odor, and colorless ultra-pure grade of natural Lactic Acid. It is a versatile ingredient, with effects ranging from hydration to anti-aging. Its action can be tuned by adjusting the use level and the pH of the product formulation.
This readily biodegradable powder strengthens scalp barrier and moisturization while helping to increase hair diameter. Niacinamide PC has a low level of residual nicotinic acid to address any concerns to minimize scalp sensations.
A 100% natural, broad spectrum alternative preservation system with complete broad spectrum protection against bacteria, yeast and mold, with additional benefits of odor control and anti-soaping in emulsions.
Featured suppliers

Vitaplex 2-in-1 Hand & Hair Conditioner
We’re all pressed for time! This multi-functional product that helps to condition skin and hair in a flash and contains biobased conditioning agents too. Need a hair fix? It’s a leave-in product that helps to keep your locks feeling soft and hydrated. For hands, soothe the skin with the intense texture and anti-inflammatory vitamins, while enjoying the heavenly matcha fragrance. It’s your multifunctional daily vitamin dose of B3, B5, B6, C and E. #youarewelcome
Challenge:
Traditional harsh cleansing agents and high actives content clean the skin/hair effectively but leave skin dry and hair feeling filmy. The goal for this product was to develop a multi-functional formula which provided benefits, without over-stripping skin and hair. The combination of gentle sulfate-free surfactants in this bar still provide the cleansing, while the butters and bioderived oils ensure your skin and hair are completely nourished.
Vitaplex 2-in-1 Hand & Hair Conditioner
We’re all pressed for time! This multi-functional product that helps to condition skin and hair in a flash and contains biobased conditioning agents too. Need a hair fix? It’s a leave-in product that helps to keep your locks feeling soft and hydrated. For hands, soothe the skin with the intense texture and anti-inflammatory vitamins, while enjoying the heavenly matcha fragrance. It’s your multifunctional daily vitamin dose of B3, B5, B6, C and E. #youarewelcome
Challenge:
Traditional harsh cleansing agents and high actives content clean the skin/hair effectively but leave skin dry and hair feeling filmy. The goal for this product was to develop a multi-functional formula which provided benefits, without over-stripping skin and hair. The combination of gentle sulfate-free surfactants in this bar still provide the cleansing, while the butters and bioderived oils ensure your skin and hair are completely nourished.
An all-in-one vitamin compound containing vitamins B3, B5, B6, C and E – all of which have a beneficial and protective effect on the skin and the scalp, and are shown to strengthen hair. New in-vivo studies validate that BeauPlex® VH can help increase hair density, thickness and pigmentation.
Inolex
ProCondition™ Sativa ›
A multifunctional hair conditioning Agent and emulsifier derived from Cannabis sativa seed oil. As a hair conditioning Agent, it has comparable performance to cetrimonium chloride (CTAC). As a primary emulsifier, it builds formulation stability by formation of lamellar liquid crystals.
Valued in skin and hair care for its moisturizing properties. It has anti-inflammatory effects and soothes irritated and sensitive skin. For hair care applications it is known for its humectant properties and its ability to improve the resistance of hair to mechanical stress.
Inolex
SustOleo™ BA ›
A palm-free, natural structuring Agent and secondary emulsifier that provides exceptional stability in emulsions and anhydrous systems. It is a texturizing Agent and viscosity adjuster that is an ideal alternative to palm-derived emulsifiers typically used in personal care.
Featured suppliers

Pucker'UP Lip Polisher
Ready for your close-up? Use this oil-based strawberry sugar scrub to smooth away roughness and leave you with soft, kissable lips. This lip polisher is perfect to add to a night routine or for a pick-me-up anytime your lips need a bit more TLC. It’s multitude of moisturizing ingredients, some of which are biobased, natural, vegan and palm-free, will keep you smiling all day long.
Challenge:
It can be difficult to optimize the process for a lip balm that has suspended particles. If you pour while too hot, all the particles fall to the bottom. However, if you pour too cold, then you do not have a smooth finish on your product. Our optimized oil thickening package is BEE product free and allows an easy low viscosity mixing process with broad pour temperature from 75°C down to 55°C!! Thanks to new 100% bio-based oil thickeners we’ve achieved a stable formula and boosted the natural content all the way to 97%.
Pucker'UP Lip Polisher
Ready for your close-up? Use this oil-based strawberry sugar scrub to smooth away roughness and leave you with soft, kissable lips. This lip polisher is perfect to add to a night routine or for a pick-me-up anytime your lips need a bit more TLC. It’s multitude of moisturizing ingredients, some of which are biobased, natural, vegan and palm-free, will keep you smiling all day long.
Challenge:
It can be difficult to optimize the process for a lip balm that has suspended particles. If you pour while too hot, all the particles fall to the bottom. However, if you pour too cold, then you do not have a smooth finish on your product. Our optimized oil thickening package is BEE product free and allows an easy low viscosity mixing process with broad pour temperature from 75°C down to 55°C!! Thanks to new 100% bio-based oil thicken
Inolex
LexFeel™ Natural ›
An effective bioactive ingredient used in a wide range of beauty care formulations including skin, sun and hair care. Allantoin improves skin moisture retention and provides a smoothing effect. It is an effective anti-irritant and protecting agent for the skin, perfect for anti-aging products. It also helps minimize the appearance of aging and skin damage.
A blend of an ultrahigh viscosity dimethiconol in C13-15 alkane, a bioderived, inherently primary biodegradable carrier, for use in haircare, skincare, suncare and color cosmetic applications.
Inolex
SustOleo™ DCS ›
A non-palm, 100% natural emollient and slip Agent with light cushion and silky after-feel.
Inolex
SustOleo™ MCT ›
A non-palm, 100% natural medium chain triglyceride (MCT) that is sustainably derived from castor and coconut oils. It is a non-greasy, clear and odorless natural emollient with an elegant after-feel and a medium spreading profile.
Featured suppliers

Ageless EYE Hydrating Gel
Look forward to hydrating your eyes both day and night with this bright pink hydrating gel. Packed with Vitamin B12, allantoin and luxurious oils, it’s an intense dose of moisture that helps keep the eye area refreshed and youthful. Hydration is the key to good skin!
Challenge:
Creating an ultra-smooth, rich gel formula packed with nourishing actives, (while maintaining natural content) can be a difficult task for formulators. This formula manages all three by incorporating high-performing silicone blends with naturally based carriers.
Ageless EYE Hydrating Gel
Look forward to hydrating your eyes both day and night with this bright pink hydrating gel. Packed with Vitamin B12, allantoin and luxurious oils, it’s an intense dose of moisture that helps keep the eye area refreshed and youthful. Hydration is the key to good skin!
Challenge:
Creating an ultra-smooth, rich gel formula packed with nourishing actives, (while maintaining natural content) can be a difficult task for formulators. This formula manages all three by incorporating high-performing silicone blends with naturally based carriers.
DSM
ALLANTOIN ›
An effective bioactive ingredient used in a wide range of beauty care formulations including skin, sun and hair care. Allantoin improves skin moisture retention and provides a smoothing effect. It is an effective anti-irritant and protecting agent for the skin, perfect for anti-aging products. It also helps minimize the appearance of aging and skin damage.
Oil-in-water emulsifier designed to meet high stability needs of challenging and complex formulations like sunscreens, skin care and make-up formulations. Its exclusive microdomain technology allows formulators to stabilize difficult formulations, including those with high loads of pigment and high contents of oil, ethanol, and electrolytes-and new data shows it helps improve foam height in surfactant systems.
A blend of an ultrahigh viscosity dimethiconol in C13-15 alkane, a bioderived, inherently primary biodegradable carrier, for use in haircare, skincare, suncare and color cosmetic applications.
A sensory enhancer in a renewable carrier that allows brands to offer a unique sensory experience while meeting the growing demand for formulations with a high natural content.
Made with what is left from plant cultivation after harvesting, this upcycled ingredient is sourced from renewable feedstocks. EcoSmooth™ Universal Fluid 1100 is biodegradable and has a good safety profile, making this carrier ideal for the formulation of very high naturally content.
A natural extract of oil from Borage plant seeds, naturally rich in polyunsaturated fatty acids with 23% γ-linolenic acid (GLA) in the form of triglycerides. It is stabilized with dl-α-tocopherol and ascorbyl palmitate. A younger and smoother appearance of the skin can be achieved with life's GLA™ '25' n-6 Oil.
NEW biotech, naturally derived, pink vitamin that helps relieve sensitive and irritated skin, protects the skin barrier, promotes a more vibrant looking complexion and helps prevent photo-damage. It provides a pleasant pink color in cosmetic formulations. Studies are available related to atopic dermatitis, erythema and inflammation.
Featured suppliers

Fill It Up Matte Primer
Say hello to a new sensation – SMOOTH MATTE SKIN! Fill up matte primer’s luxurious sensory touch will leave your skin soft and silky with a powdery matte finish. Pores and wrinkles blur into the background, leaving your face perfectly primed for the day or as a canvas ready to be made up.
Challenge:
Anhydrous formulas can often feel greasy or sticky on the skin. We've formulated this primer with an ideal blend of ingredients to create a smooth base for your makeup which leaves your skin looking pore-free and perfectly matte.
Fill It Up Matte Primer
Say hello to a new sensation – SMOOTH MATTE SKIN! Fill up matte primer’s luxurious sensory touch will leave your skin soft and silky with a powdery matte finish. Pores and wrinkles blur into the background, leaving your face perfectly primed for the day or as a canvas ready to be made up.
Challenge: Anhydrous formulas can often feel greasy or sticky on the skin. We've formulated this primer with an ideal blend of ingredients to create a smooth base for your makeup which leaves your skin looking pore-free and perfectly matte.
This blend mixes easily with water and water-soluble materials to form a gel-like texture with superior aesthetics. It is also compatible with organic materials to expand your formulation flexibility.
A soft powder that provides a unique, smooth, bouncy and silky feel with optical effect and sebum control. It can be easily processed for color cosmetic and skin care products.
A silica obtained from upcycling rice husk, a by-product from agriculture. It is supplied as a white, free-flowing powder.
A powerful, oil-soluble antioxidant and free-radical scavenger, Vitamin E enhances moisturization and strengthens the skin barrier. It helps counteract the appearance of inflammation linked to oxidative processes through downregulation of its mediators.
Featured suppliers





Glowin'Up Rosy Highlighting Cream
Got to get that glow? Here’s a rose gold shimmery gel-cream that brings a touch of ethereal light to your cheekbones and gives your face a renaissance vibe. Apply this super soft texture that glides easily and stays on the whole day!
Challenge: :
While many high-performing silicone cosmetics in North America are made with cyclic siloxanes, recent EU regulations are implementing limits on these siloxanes in some applications. This highlighter is formulated to fit these regulations with <0.1% D4, D5 & <0.1% D6 expected, with no compromise on performance.
Glowin'Up Rosy Highlighting Cream
Got to get that glow? Here’s a rose gold shimmery gel-cream that brings a touch of ethereal light to your cheekbones and gives your face a renaissance vibe. Apply this super soft texture that glides easily and stays on the whole day!
Challenge:
While many high-performing silicone cosmetics in North America are made with cyclic siloxanes, recent EU regulations are implementing limits on these siloxanes in some applications. This highlighter is formulated to fit these regulations with <0.1% D4, D5 & <0.1% D6 expected, with no compromise on performance.
A low D4 and D5 version of DOWSIL™ EL-9041 that gives a smooth and silky feel. It provides thickening in anhydrous and W/O emulsion formulations, and a long-lasting skin feel. It is hot or cold processable. Clear, colorless gel.
A soft, oil-loaded silicone elastomer powder that provides a rich, moist sensory texture and disperses easily with less agglomeration. Its translucent appearance helps naturally hide pores and provides excellent affinity to skin. It supports low viscocity emulsion formulations with its low thickening effect, and provides a fresh sensory feel.
A water soluble, non-irritating complete preservation system that functions in a broad pH range and is cold processable.
Inolex
Spectrastat™ PHL ›
A non-palm, 100% natural medium chain triglyceride (MCT) that is sustainably derived from castor and coconut oils. It is a non-greasy, clear and odorless natural emollient with an elegant after-feel and a medium spreading profile.
A globally approved high-purity buffer, solubilizer and neutralizer with superior color stability. Compared to TEA, it has a lower equivalent weight and a higher pKa value. It is also soluble in water and alcohol, low in toxicity and more efficient than TEA when developing a high alkaline pH or neutralizing acid-functional ingredients.
Featured suppliers

The Hydrator All-Over Cleansing Bar
Pressed for time? We’ve got you covered. This 3-in-1 solid mild cleanser for the body, hair and face is perfect for a head-to-toe cleanse while giving your skin and hair the conditioning and hydration they crave. It’s formulated with a special ingredient that will help to deposit the oils on your hair/skin so you can enjoy the benefits of their properties in no time.
Challenge:
Many bar soaps and harsh cleansers can leave the skin feeling dry. This formula uses mild, sulfate-free surfactants to create a rich foam while its texture provides great transfer onto skin and hair. After use, your skin will feel clean and hydrated.
The Hydrator All-Over Cleansing Bar
Pressed for time? We’ve got you covered. This 3-in-1 solid mild cleanser for the body, hair and face is perfect for a head-to-toe cleanse while giving your skin and hair the conditioning and hydration they crave. It’s formulated with a special ingredient that will help to deposit the oils on your hair/skin so you can enjoy the benefits of their properties in no time.
Challenge:
Many bar soaps and harsh cleansers can leave the skin feeling dry. This formula uses mild, sulfate-free surfactants to create a rich foam while its texture provides great transfer onto skin and hair. After use, your skin will feel clean and hydrated.
Biosynthetic Technologies
BioEstolide™ 30 ›
A revolutionary, new bio-based emollient that offers enhanced stability, exceptional moisturization and a light, satiny feel. Now approved for use in China.
Renewable low viscosity cationic dextran supplied in water. Bio-derived from sugar and extracted leveraging advanced biofermentation process; 81% bio-based carbon content. Highly efficient deposition aid in shampoo and body wash formulation, boosts conditioning effectiveness in combination with benefit agents such as silicones or natural oils; efficient on multiple hair types. Easy to use, broad compatibility profile, cold or hot processable.
A vegetable-based, readily biodegradable surfactant that provides sensory benefits to shampoos, facial washes, body washes/shower gels and hand soap formulations. It offers broad compatibility with other common personal care ingredients and is preservative free. This has an excellent environmental profile and offers formulators a surfactant solution with low toxicity and ecotoxicity.
A water soluble PEG-90M with a relatively low molecular weight. In a cream, lotion, gel or stick the product will go a long way toward making your products glide on smoothly.
A biodegradable, cationic cellulosic polymer, derived from non-GMO wood pulp, it helps deliver superior conditioning to shampoos, leave-on products, conditioners and body washes. Its conditioning performance matches that of some silicones in catgories such as enhanced combability, reduced breakage, and restored hydrophobicity.
Verdant
Mackam® 35UL ›
A preservative-free grade of cocamidopropyl betaine with no unsaturation. It contributes outstanding viscosity-building and foam-boosting.
Featured suppliers
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